TikTok has evolved past the idea of solely being a short-form content platform; it is also now a very relevant place to watch livestreams, and its TikTok Non-Gaming content is relevant to keep its status as a major platform. This makes for more viewers to reach a higher level of diversity.
To better analyze how the platform will evolve over time to this section, one must make an objective analysis on what is working, what is not, and why. In general, some of the keys to this include:
- Engaging to more brands in this section: With live chats and more organic formats.
- New and more intimate formats for both creators and talents: Transparency becomes a main point.
- Content must come through to the viewership, the easy to understand the better will be for the reach.
- ItsTikTok Livecomponent sees success across a variety of demographics, but the most relevant one to highlight for the non-gaming side are lifestyle and chat content. With this, more brands have started advertising on this type of segment. A lot of creators have been engaging in the platform to showcase day-to-day activities, which has been successful for viewership. According to data, “The Charts” and “Fashion” categories remained a key source of growth and constant traffic for the platform. The better and unique the content style is, there will be much better engagements.
To take a look at similar data, consult TikTok Stats, which provides a constant updated list for the statistics of TikTok live and comparison between the top livestreaming platforms.
What is all possible in TikTok Live?
- Quick Access to live and stream: A 5 second swipe and the content will appear.
- Short-Form Content to test the ground: to know what and why is trending.
All to be made will need to include a personal touch to gain the trust of each viewer that checks, but some of this are not possible due to the limits for what the platform may or not may let the content creator do. So it really depends.
Relevant Metrics on Why Live Chat and Lifestyle Are important
A lot of the main driving force to why live chats and lifestyle content are relevant is due to the level of engagement and direct connection that content creators can have with audiences. That, and new formats can be tested, as the live side of the platform will be less strict in format and design, which allows for content creators to evolve to a more organic type of interaction. To add to it, one of the more popular features include Duo streams, and allows for easy and diverse collaborations. Also, there has been tests and integrations for what may come in the coming future.
Understanding the TikTok Non Gaming content
TikTok Live’s Non-Gaming community consists of content which also relies on more traditional streaming content, such as the Outdoors and Talent categories:
- The Outdoors Category: Content that shows urban exploration, nature and more
- The Talents category: Showcases content creators that highlight their acting, dance, arts and others, where content is live and very intimate.
Each content mentioned are likely to be organic, that provides much more natural data for the platform. As the platform expands more due to users, expect a new influx from other sources. Compare TikTok Categories with the comparison tool.
How To adapt to the TikTok Talent Category
To adapt to content for the Talent category, there are a few key strategies to take on, such as:
- Intimate approach: Due to the content creators showing themselves in a more “personal” manner, they tend to be more trusted. As such, they can also use that influence to reach new audiences, since they will be seen as reliable by viewers.
The influencer side of the content is just starting, and there is no indication it will stop. As content creators begin to expand to new avenues, these new niches can create a positive output.
There is still to much to do, to make both content creation and brand content better together. But it has a clear future to come.
As talents rise to the platform, unique new content can come from this. Some bullet points for what may occur in the near future include
- Organic Reach: With the proper methods for it, the platform can become a free and very effective avenue to expand and obtain viewerships. This will depend on what is done by both parties, but it is always a safe recommendation.
- Influencer Marketing: Live formats can lead to more natural marketing/advertising for products and services. It also depends on how much the audience trusts the content, as the creator puts all its hard work in it. To have this implemented, content has to be top-tier and something that stands out for all viewers.
Traditional Media and its Impact:
- TV is less Impactful: With the coming years, less types of people will tune in traditional TV over the internet, which will lead to less money put to traditional media.
This is the future coming, less and less emphasis is being put towards it.
This will shift and create unique approaches in not only the talents, but also general advertising. Content Creators will likely to have a more direct and strong impact on brand deals, which will cause traditional media to adapt for that to reach new potential public.
Cassia Rowley is the mastermind behind advertising at The Bad Pod. She blends creativity with strategy to make sure ads on our site do more than just show up—they spark interest and make connections. Cassia turns simple ad placements into engaging experiences that mesh seamlessly with our content, truly capturing the attention of our audience.