Best Backlinks Marketplaces

When it comes to website promotion, many experts tend to repeat the same mantra: “Backlinks are outdated,” “Google penalizes link buying,” “it’s better to invest in quality content.” But let’s face the reality. Despite official statements, the backlink market remains alive and thriving — and, judging by statistics, most top-ranking sites actively utilize external links. For instance, research shows that the top-1 result in Google has, on average, 3.8 times more referring domains than sites ranked between positions 2 and 10.

Buying backlinks can be an effective strategy if it’s done with a strong focus on quality, relevance, and natural placement. Here are the top 5 backlink marketplaces where you can safely and efficiently acquire links.

1. Links.me

One of the most technologically advanced backlink marketplaces, notable for its strong focus on analytics. The platform features a catalog of over 100,000 donor websites, each with open metrics across 40+ parameters, including traffic, DR, niche, region, and backlink profile dynamics. About 75% of orders are published within 48 hours, and links come with an additional guarantee for up to 12 months. The built-in monitoring system automatically checks whether materials are still live and anchors remain unchanged.

2. Authority Builders

One of the oldest and most recognizable backlink marketplaces for buying guest posts. The platform focuses on websites with real organic traffic: every site is manually reviewed, and the catalog includes Ahrefs DR, traffic by region, and niche data. The database contains around 6,000 active, primarily English-language donors. The placement process is transparent but somewhat less automated than on some competing platforms.

3. No-BS Marketplace

A relatively young platform that emphasizes transparency and speed. The catalog includes several thousand verified donor sites with open metrics. The interface is clean and minimalistic — site selection, content approval, and publication all happen in one place. No-BS Marketplace is a good option for those seeking a straightforward tool for quick link purchases without intermediaries while still maintaining basic donor quality checks.

4. FatJoe

A well-known international platform featuring over 7,000 donor websites with visible DR, traffic, and niche data, making it easier to find relevant sites. Link placements can be ordered in packages, with an average publication time of 3–7 days, depending on the site and content type. The service combines partial automation with manual content and link quality review, reducing the risk of ineffective placements.

5. Linksman.io

The platform claims to conduct manual reviews of each domain, has no “weak site networks,” and offers transparent pricing. However, according to Scamadviser, the platform currently holds a medium-to-low trust rating — it’s still relatively new, and ownership details are not publicly available. Overall, Linksman.io may appeal to users who value filtering options and a simplified interface for link buying. Still, as with any similar marketplace, it’s best to carefully vet donors and placement terms before committing.

Conclusion

Backlink acquisition works best when approached strategically. Combine different marketplaces thoughtfully, considering their specialization and format, and always prioritize link quality over quantity. Don’t overlook internal linking and technical SEO — they’re equally important for rankings. Follow Google’s guidelines and verify platform transparency to avoid penalties or ranking loss. Most importantly, remember that link placement is only the beginning — real value comes from consistent monitoring and evaluating how those links impact your traffic and visibility.