What Is an On-demand Webinar?

In a digital-centric society like we have today, staying in touch with your audience is more important than ever.

On the professional side of things, whether you are a business owner, a teacher, or an influencer, having the freedom to reach out to your community at your own pace is revolutionary. This is where an on-demand webinar comes into play. So, what is an on-demand webinar and how can you capitalize on it?

The Basics of On-Demand Webinars

An on-demand webinar is a recorded webinar available to your target audience at any time, unlike live webinars which require audience members to commit to a specific date and time. A way to think of them is an online seminar you can listen to without the constraints of a traditional live schedule. A major selling point of these webinars is the fact that they can be viewed on more than one occasion.

This is especially useful for informational or product-related content, where your viewers may still have things they want to refer back to after the fact. Suppose you’re looking for a way to provide your audience with helpful information or content without the pressure of a rigid live schedule. An on-demand webinar is the perfect tool for you.

Why Should You Care About On-Demand Webinars?

So, what is the buzz behind this new trend of on-demand webinars? To start, they are efficient. You record the webinar once and reuse it over and over again without needing a live audience. Sites like https://clickmeeting.com/tools/on-demand-webinar provide an easy way to upload and distribute your message.

You can appeal to different time zones among your audience. Let’s say you assemble an audience that spans two or three separate time-zones. This is where an on-demand webinar might come in handy because your guests may not be available to join a live presentation at the same time. Using an on-demand webinar allows your audience to view your webinar regardless of where they are.

Key Features of On-Demand Webinars

On-demand webinars are chock-full of features that enhance viewers’ experiences. For instance, if you wanted to implement interactive elements, such as polls, quizzes, or live chat, you can integrate these features even with a pre-recorded webinar. These will keep your audience entertained and feel as if they are engaged in the conversation, which further enhances the webinar experience.

An on-demand webinar platform will typically offer advanced reporting options. From here, you can see the viewing duration of your attendees, what points they dropped off in the presentation, how they interacted with the call-to-actions you added, and many other metrics. This kind of data can be extremely useful when it comes to understanding your audience, the type of content that works, and what may need improvement.

How to Make Your On-Demand Webinar a Success

Creating a high-impact and engaging on-demand webinar doesn’t have to feel like a daunting task. Here’s a to-do list that can help:

• Keep It Short: We already know the average person has a short attention span online. That said, it’s a good idea to keep the content focused and easy to digest. Make it long enough to deliver enough content to cover the theme, but not too long that users will lose interest.
• Make It Interactive: There’s no rule to suggest your webinar can’t be interactive because it is on-demand. Throw in quizzes, polls, or surveys to keep the energy up. This will also help you gather information about your audience, their knowledge, and preferences when it comes to the subject matter you’re discussing.
• Invest in Production Quality: Nothing is more off-putting to viewers than poor audio and video quality. If they can’t follow what you’re saying or converse because the audio quality is bad, the chances they’ll stick through to the end of the webinar are slim to none. Make sure your video and audio are top-notch so your audience can enjoy the experience.
• Make It Accessible: Ensure your content is easy to find and access. Having optional closed captioning and transcript options allow for a wider reach and prove appealing to those who are hearing impaired or choose not to view the content through video. This is especially important if you have an international audience who may not speak English as their first language.
• Promote and Repurpose: Don’t create your on-demand content online and let it do nothing. Promote it using a content promotion matrix on your social platforms, in email campaigns, and on your website. From there, take the presentation and break it down into smaller content pieces like blogs, social clips, and emails and keep the conversation going. Don’t be afraid to take down webinars that underperform and try again at a later date.

Why On-Demand Webinars Are the Future

On-demand webinars are growing in popularity with the rise of remote work, technological solutions, and a global economy. They’re easy to use, highly accessible, and can help anyone share their expertise and content with thousands of viewers at the same time. If you haven’t yet tried an on-demand webinar, now’s the time. Use this amazing tool to educate, promote, engage, and edify your audience. Let your content do the work for you, even when you’re not there to present it live.