Swimwear in 2025 is bold, body-positive, and built for both style and substance. From nostalgic nods to Y2K fashion to eco-conscious designs that make a statement, this year’s swim trends are all about celebrating individuality, comfort, and confidence.
Whether you’re planning a tropical getaway or just refreshing your summer wardrobe, here are the top 10 womens swimwear trends for 2025 you need to know.
Sculpted One-Pieces
One-piece swimsuits continue their reign—but in 2025, they’re ultra-sculpted with contouring seams, strategic cut-outs, and built-in support. Think sleek designs that flatter your natural shape while offering the coverage and structure that modern women want.
Earthy & Muted Tones
Say goodbye to neon (for now) and hello to earth-inspired hues like terracotta, sage green, clay, sand, and rust. These muted tones are versatile, effortlessly chic, and flatter a wide range of skin tones. Bonus: they’re perfect for mix-and-match sets.
High-Cut Legs & 80s Silhouettes
Channeling major retro vibes, high-cut legs and plunging necklines are making a big splash. Inspired by 1980s beachwear, these silhouettes elongate the legs and offer a subtly sexy throwback look that’s still very modern.
Sporty Luxe Styles
Athleisure meets swimwear in 2025. Think zippers, racerbacks, contrast piping, and compressive fabrics that blend sporty vibes with fashion-forward aesthetics. These suits are perfect for active days at the beach, from paddleboarding to poolside yoga.
Textured Fabrics
Ribbed, crinkled, and waffle-like fabrics are still trending strong. These textured materials add visual interest, enhance fit, and often offer a more forgiving feel. Ideal for minimalist styles that need a little extra flair.
Asymmetry & One-Shoulder Looks
Clean lines get a twist with asymmetrical necklines and one-shoulder cuts. Whether in a bikini or one-piece form, these styles create a modern, architectural look that feels elevated and unexpected.
Retro Prints & Y2K Nostalgia
Swimwear brands are embracing nostalgic patterns, from groovy florals and checkerboards to early-2000s butterflies and metallics. It’s playful, fun, and perfect for making a style statement with just your swimsuit.
Mix-and-Match Sets
Gone are the days of matchy-matchy swimwear. In 2025, it’s all about personalised pairings. Combine different colours, textures, and prints to create a unique look that reflects your personality—and makes packing more versatile.
Sustainable Swimwear
Eco-conscious consumers are choosing brands that use recycled materials, plant-based dyes, and ethical manufacturing. Sustainable swimwear is no longer niche—it’s becoming the norm. And the best part? You don’t have to sacrifice style for sustainability.
Convertible & Multi-Way Pieces
Versatility is key this year. Expect to see swimsuits that double as bodysuits and bikini tops that can be tied multiple ways. These convertible designs offer more bang for your buck and let you change up your look without packing extra.
In Summary
Swimwear in 2025 is all about celebrating individuality, sustainability, and timeless confidence. Whether you’re into sporty silhouettes, romantic textures, or statement prints, there’s a trend this year that’s made just for you. Dive in—your perfect swimsuit is waiting.
Cassia Rowley is the mastermind behind advertising at The Bad Pod. She blends creativity with strategy to make sure ads on our site do more than just show up—they spark interest and make connections. Cassia turns simple ad placements into engaging experiences that mesh seamlessly with our content, truly capturing the attention of our audience.