Online sales offer more opportunities than offline sales. Creating an online store is possible on different platforms, so business owners choose them according to their needs. But over time, they can change. In such cases, one of the relevant options for bigcommerce development services is replatforming. Many business owners need to be made aware of this process. It has at least five advantages.
Increase in income
One of the most critical advantages of re-platforming is significantly increasing income. It is possible due to several factors:
- speeding up the site. Users can stop searching for information if the pages load slowly;
- changing its appearance. An unattractive design can become another serious obstacle to increasing income;
- adding the necessary functions. Not all e-commerce platforms have wide functionality, which is why they sometimes need to be replaced with others. This is provided by re-platforming.
Optimization of business processes
Another important advantage of re-platforming is the ability to optimize the most important business processes. Automating them, adding artificial intelligence capabilities, and using modern products reduce the number of errors due to the human factor. Also, the need for a separate employee to perform some tasks is reduced. Accordingly, this has a positive effect on the income of the online store.
Increasing business flexibility
The limited functionality of the platform on which the online store is located does not allow scaling the business. But e-commerce does not stand still. And potential customers choose those online businesses that can offer them more.
For an online store, re-platforming becomes an opportunity to keep up with modern technologies. It allows you to offer users precisely what they are looking for.
An example of platforming’s relevance is the ability to dynamically update the site without violating its architecture. The user may not even notice any special changes, but using the online store becomes more convenient for him.
Reducing operating costs
Often, online business owners pay for unnecessary functions. They may not even use them. However, the platform’s functionality does not allow them to refuse them. Choosing re-platforming and moving to a more relevant platform for a specific online store makes it possible to reduce operating costs. And an API-based approach to business will allow you to pay only for truly useful functions. The high cost of owning an online store differs from what owners need. That is why this problem needs to be solved. And re-platforming can do it.
Optimizing customer experience
Every website user and potential client of an online business wants to make purchases simply and quickly. If the online store cannot offer this, it is time to think about re-platforming. This process personalized orders, makes them convenient, and optimizes them. Replatforming can improve the quality of customer service, which is the goal of any business. One satisfied client can bring several, who may well become regulars. A dissatisfied one can even ruin a reputation, and it will be very difficult to restore it.
Therefore, using such a method provides excellent opportunities and many objective advantages. However, specific experience and knowledge are required for competent and effective implementation.
Cassia Rowley is the mastermind behind advertising at The Bad Pod. She blends creativity with strategy to make sure ads on our site do more than just show up—they spark interest and make connections. Cassia turns simple ad placements into engaging experiences that mesh seamlessly with our content, truly capturing the attention of our audience.